Client Overview
Vivante Health is a digital health company specializing in digestive health management. Their flagship platform, GIThrive, provides personalized nutrition, symptom tracking, and coaching to help individuals manage chronic conditions like IBS and IBD.
Challenge
Vivante Health needed to strengthen their product offering, enhance user engagement, and create investor-ready documentation to secure funding. Key challenges included:
• Lack of structured user documentation for onboarding and engagement.
• Incomplete system architecture and technical gaps that created operational inefficiencies.
• Unclear product positioning and marketing content to communicate value to investors and users.
• Performance and scalability concerns with their microservices-based platform.
Approach & Solutions
As a Product Consultant at TKO Solutions, I played a key role in transforming Vivante Health’s platform and supporting its funding strategy.
1. Content Development & Product Documentation
• Created comprehensive user guides for GIThrive to improve adoption and engagement.
• Designed process flows and system documentation to streamline onboarding and support.
• Developed technical architecture diagrams to help align internal teams and external investors.
2. Product Enhancements & UX/UI Improvements
• Led feature implementations and UX enhancements based on data-driven insights.
• Optimized nutrition logging and symptom tracking workflows to improve user retention.
• Introduced personalized gamification elements, making the platform more engaging for users and care teams .
3. System Architecture & Technical Strategy
• Assessed the Google GKE-based microservices architecture and its impact on scalability .
• Identified performance bottlenecks, such as slow API calls and inefficient data processing.
• Recommended improvements to data architecture to enhance reporting, scalability, and investor confidence .
4. Market Positioning & Investor Readiness
• Developed clear, investor-friendly documentation that articulated the company’s value proposition.
• Created marketing content and digital engagement strategies leveraging social media, influencer partnerships, and SEO .
• Supported fundraising efforts by aligning the technology roadmap with investor expectations.
Results & Business Impact
🚀 $40M Series A Capital Raise – Vivante Health successfully secured funding to scale its platform.
📈 Enhanced Product Marketability – Investor-ready documentation and refined UX/UI led to increased user engagement.
💡 Stronger Brand Positioning – Content marketing and social engagement boosted visibility in the digital health space.
⚙️ Improved System Scalability – Architecture and workflow improvements enabled a more seamless user experience.
Key Takeaways
• User documentation and process clarity are crucial for adoption, growth, and investor confidence.
• Aligning technical architecture with business objectives can accelerate product scalability and funding success.
• Strategic UX/UI enhancements and engagement strategies directly impact retention and monetization.
